Swarovski Designer: Edith Mair

Young Ballerina-
Edith Mair was born in Brixlegg, Austria and studied at the College of Glass Making & Design in Kramsach, Austria. Initially speciallizing in lead glazing and glass painting she joined Swarovski in Wattens in 1990.
Amongst some of her early works were Fawn and Ladybug and it was the delicacy of her designs which started [...]

Swarovski Binoculars and Scopes

Apart from beautiful crystals and stunning beads and jewelry Swarovski is also know for its range of binoculars and spotting scopes. This may seem like quite a diverse range of products but what draws all parts of the company together is the engineering excellence which stems from the company’s quest for precision and ever higher [...]

History of the Swarovski Brand

The Swarovski Company was founded in the late 19th Century when Daniel Swarovski invented an automatic cutting machine for crystal, and in 1895 established a crystal cutting factory in Austria. The birthplace of the factory was Wattens, which was chosen because local hydroelectricity made the energy-intensive process involved more cost-effective.
Today Wattens is home to the [...]